Solarfix welcomes Roy Lucas as Head of Sales and Marketing

Solarfix is delighted to announce the appointment of Roy Lucas as our new Head of Sales and Marketing. This strategic addition to our leadership team marks a significant milestone as we continue to strengthen our position as one of Northern Ireland’s leading providers of solar energy solutions.

Roy brings with him a wealth of experience and a proven track record of driving commercial growth across a range of industries. Over the course of his career, he has successfully led high-performing teams, launched innovative sales strategies, and developed new revenue streams that have delivered measurable business impact.

His extensive experience will be instrumental as Solarfix continues to expand both its domestic and commercial operations across Northern Ireland.

From single-home solar installations to large-scale, multi-site commercial projects on some of Northern Ireland’s most prestigious developments, Roy will lead initiatives aimed at increasing awareness of solar energy’s benefits while reinforcing Solarfix’s reputation for quality and reliability.

He will also play a central role in strategic partnerships, brand development, and market innovation, ensuring that Solarfix remains at the forefront of a rapidly evolving solar energy sector.

Speaking about his appointment, Roy said,

“I’m thrilled to join Solarfix at such an exciting time for the solar sector. The company’s reputation for quality, expertise, and customer care is second to none. I look forward to building on that success, helping more homes and businesses across Northern Ireland benefit from sustainable, cost-effective solar energy.”

Roy’s enthusiasm aligns perfectly with Solarfix’s mission to make solar energy more accessible, affordable, and impactful for communities and businesses alike.

Michael O’Donnell, Managing Director of Solarfix, commented,

“We’re thrilled to welcome Roy Lucas to the team. He brings with him years of experience in the construction industry and his strategic insight and commercial expertise will be invaluable as we continue to grow and innovate. This appointment marks another important step in our mission to deliver the highest standard of solar energy solutions to our customers.”

With thousands of solar installations successfully completed across Northern Ireland, Solarfix continues to set the benchmark for quality, efficiency, and customer satisfaction. Every stage of a Solarfix project, from survey and system design to planning, installation, and aftercare, is managed entirely in-house.

This end-to-end approach ensures that each customer benefits from a seamless experience, backed by expert guidance, trusted workmanship, and industry-leading performance.

As Solarfix looks to the future, Roy’s appointment underscores the company’s dedication to sustainable growth, innovation, and the ongoing transition toward clean, renewable energy for all.